What is SEO?
Everyone has heard of search engine optimization (SEO) but how many know what it is? The answer to this question is quite simple. Search engine optimization is basically a process that is used to improve the ranking of a website on various search engines result pages for searches related to that website. This process uses a combination of link building, social media and content creation. If you want to create an effective SEO for your website, you need to understand that what are search engine’s algorithms and their ranking factors.
Why does my website need SEO?
After knowing the meaning of SEO, the next question which arises is “Why a website needs search engine optimization? If you own a website you will definitely want to have your website at the top of search pages and one way of doing this is through Google Adwords. However it is not a sustainable option. SEO is a long term alternative that helps a business become visible through organic search.
1. Increase Your Rankings: A good search engine optimization plays an important role in increasing your website’s ranking on search engines.
2. Visibility: When the ranking of a website increases, its visibility on search engine pages automatically increases.
3. Increase Traffic: As your website gets high rank and becomes more visible on search engines, your website traffic will start increasing. It would be easily found by the visitors. For this, proper web design and website features are important. The reason is that they ensure that your new website visitors have a great experience on your website.
4. Increase Leads & Sales: When your website starts gaining huge organic traffic, there must be an increase in sales and leads. Again a good website design is very important in order to transform these visitors into leads and sales.
SEO can have a tremendous impact on your offline business and every business owner should understand how SEO works. SEO should play a vital part of every businesses marketing strategy.