Category Archives: Marketing

Content Marketing: How to Attract, Engage and Convert with Content

In a post published on Top Rank Blog titled 21 Digital Marketing Trends and Predictions for 2015 most authorities in the Internet marketing industry say that content is going to be big this year and will continue to flourish in the coming years.

digital marketing
Be it known that content has been and will forever be a big chunk to the success of your marketing campaign. If you are looking to attract prospects, convert them to loyal customers and keep them coming back – advertisements are outdated and ineffective. You need a killer content marketing strategy.

With smart content marketing and winning social media tactics, your business will no doubt rein the first pages of search engines. Content marketing and social media go hand in hand –together, they are a powerful marketing tool that can boost your business threefold. Content is currency. Work hard on the efficacy of your content but don’t forget to focus on relationships.

How does content marketing work? While advertisers interrupt people’s attention with ads, we learned that content marketing does the opposite. Content attracts customers using valuable, relevant, and compelling content delivered consistently. With it, you establish connections and gain people’s trust which eventually will lead to sales.

content-marketing-wordmap
Content can be anything from a blog post, podcast, or web video. You produce your own content. You should position yourself as author in your niche or industry.

Where to start with content strategy?

First, find out “who is your target market?”

It is essential to have a sound understanding of whom you want to communicate with:
• Set an objective
• End result

Once you know your industry, you can build an editorial plan around it using tools and tactics that would boost your content. The key is consistency. Most businesses fail because they stop producing content. Content is a promise to your customers, keep it.
“If you build a loyal audience, magic can happen in the business” says, Joe Pulizzi in his podcast via Social Media Examiner.

content-marketing-homepage

1. Attract Prospects – People seek solutions. Your objective is to create awareness and define the solution that meets the customers’ concern especially when making a buying decision. Successful brands and businesses use social networking platforms to communicate with prospects and direct them to the material or product that provide answer the customer’s needs or concerns. To do this effectively, you must craft informational articles.

People through social media are constantly curating, sharing, and consuming high-quality, and insightful content.

Another way to get your audience’s attention is through raising awareness of your services or products through educational or training webinars or seminars.

You can demonstrate your expertise through informational webinars and seminars while providing the audience the information they need during the research phase of the buying process.

Note that: Discussions about your services and/ products begin within social networks however you may encounter the need to add additional content to support a thought. Ensure that those communicating with prospects via social media are aware of the resources your business has available for prospective customers.

2. Convert Audience to Customers – The second question people ask during the buying process is “Which is the right solution?”

Businesses that effectively convert prospects to new customers via social media produce and distribute content showing proof points. Content that meets this goal shows that your solution provides a higher and more reliable value than other solutions.

To do this effectively, a great promotional tool and tactic would be the use of an explainer video- where you can show off your product or service to potential customers with great ease and enthusiasm.

Another piece of content that builds the type of trust that closes that sale is the case study or testimonial. This type of content proves that customers have had success with your solution.

Last but not the least, content that converts leads into sales is white papers. For Business-to-Business marketers, white papers are a must-have content used by prospects to assist them in their decision-making.

Note that: Creating content that provides proof that potential customers are looking for before they decide to spend their hard-earned money. Don’t forget the importance of distributing content to social media channels.

3. Maintain Customer Relationship – Finally, the last question that pops into a buyer’s mind is, “Am I happy with the decision I made?”

This time the goal is about retention and referral. Businesses effectively use content and social media to keep customers happy and coming back for more. Support documentation is one example of content that does a good job at retaining customers. Another type of content that successfully boosts customer loyalty is a documentation of best practices.

While the case study is meant to convert prospects to customers, it is also used to retain customers because of the guidance it provides to existing customers.

Note that: We’ve all learned that it’s easier to keep existing customers than to find new ones. Leverage content through the good use and smart practice of social media and content marketing as a customer-solutions and services tool to increase satisfaction and referral.

In Conclusion

Content Marketing and Social Media are two hearts that beat as one. Without the other, one will lack its sense of purpose and fall short of efficacy.

smmarketing

Social media platforms like Facebook, Twitter, or LinkedIn are not always a prime spot for conversations. To attract, engage and convert your audience, content marketing and social media hand in hand should be part of a flawless marketing, sales and customer-service blueprint.

Whatever your niche, your customers are active in social media. Make sure you have a well-calculated content marketing strategy and support your social media team with the information they need to distribute the content that solve your markets’ concerns and needs.

The Money Is In The List – Hybrid Connect

As you have probably have heard by now when it comes to making money on the internet regardless of your industry is ” the money is in the list”

 

What do people mean by that?

The money is in your email list… and if you are not capturing emails on your website then you are leaving a ton of money on the table.

 

One of the reasons why getting an email so so important is because regardless of how well your website converts, most people are not ready to buy

right then and there. An email is always the first part of the sales funnel. In order to get people to opt-in (sign up) to your email list you need to provide

them with something truly of value. Maybe something like 7 tips on how to mow your yard (if your in landscaping) or a whitepaper that answers a problem

for your audience.

 

3 Different Ways To Get An Email

  1. pop-up
  2. siderbar
  3. under blog post

 

With Hybrid Connect I was able to easily add this opt-in form on the sidebar of the blog:

hybrid-connect

So what is my final say on Hybrid Connect?

I think it is an incredible tool that makes it easy to quickly build and customize opt-in forms and squeeze pages. I would highly recommend this product
to anyone with a website. You can buy it here (affiliate link) or through here (non affiliate link).

Keep in mind that we set-up hybrid connect on all of our clients websites for FREE. We do this because we know that at the end of the day traffic is only as good as you can monetize it.

 

The Money Is In The List – Hybrid Connect

As you have probably have heard by now when it comes to making money on the internet regardless of your industry is ” the money is in the list”

 

What do people mean by that?

The money is in your email list… and if you are not capturing emails on your website then you are leaving a ton of money on the table.

 

One of the reasons why getting an email so so important is because regardless of how well your website converts, most people are not ready to buy

right then and there. An email is always the first part of the sales funnel. In order to get people to opt-in (sign up) to your email list you need to provide

them with something truly of value. Maybe something like 7 tips on how to mow your yard (if your in landscaping)  or a whitepaper that answers a problem

for your audience.

 

3 Different Ways To Get An Email

  1. pop-up
  2. siderbar
  3. under blog post

 

With Hybrid Connect I was able to easily add this opt-in form on the sidebar of the blog:

hybrid-connect

So what is my final say on Hybrid Connect?

I think it is an incredible tool that makes it easy to quickly build and customize opt-in forms and squeeze pages. I would highly recommend this product
to anyone with a website. You can buy it here (affiliate link) or through here (non affiliate link).

Keep in mind that we set-up hybrid connect on all of our clients websites for FREE. We do this because we know that at the end of the day traffic is only as good as you can monetize it.

 

Does My Website Really Need A Blog?

YES!!!!

I can list cliche reasons like Google favors sites with fresh & relevant content or it gives you a chance to establish expertise with your customers (both of which are 100% true), but I want to tell you the real reason why your website needs a blog.

No, I want to show you.

If you get a chance, head to Google and type in “crossfit marketing“. What you will see is the same results as below:

crossfit marketing

The first result is an article from our company blog on simple ways to market your CrossFit gym.

Well, so what?

Ranking on the first page of search results for “Miami SEO company” is extremely difficult (even though we own TWO of those positions **shameless plug**). So instead we attack sub niches that are less competitive.

Instead of ranking our home page and having potential customers get innudated with information, we crafted a targeted blog post that:

1. Shows them we know what we’re talking about.
2. Generates interest in our services.

This post alone drives over 250 hits a month to our website. While that may not seem like a lot, think about the quality of that traffic. The chances are the person searching for “crossfit marketing” is a gym owner/employee seeking help. This blog post alone has generated over 30 high quality (and high coverting) leads in the past 45 days.

So how can you apply this to your business?

1. Niche down. The first mistake people make is trying to tackle overly competitive markets. If you’re a real estate agent, blog about hot neighboords or zip codes. If you’re a clothing store owner, blog about a popular or exclusive item that you feature.
2. Write, write, write. Blogs are a pain; they take time and patience. However, when done correctly they are a great way to boost your online business organically.

There is a little more that goes into ranking a blog post – if you’re interested to find out how or you have any questions please feel free to reach out directly:

[email protected]

Posted By Sam Lozano