Here are nine Google analytic tips for you to improve your marketing:

Tip 1: Combining WordPress and Google Analytics

Through Yoast plugin by Google Analytics, you could add the Google analytics in your WordPress account.

The Yoast plugin has advance features like internal links that could redirect you to external sites and tracking outbound clicks, even downloads.
Bothered by the traffic from admins and other users? You could use the plugin to ignore the traffic. Also, you could track results page and even 404 pages.

If the Yoast plugin itself has advance features, what more do you expect in the premium version? The Yoast’s premium version can let you track views per post type, views per author and many more other dimensions.

Tip 2: Integrating analytical platforms

Segment is the best service for you if you are planning to combine your Google Analytics with platforms that could let you know about your website’s traffic and some analytical tools. Segment can let you manage data for more than a hundred different advertising, developer, sales, analytics and testing platforms for users. The user testing platforms are in one area.

Installing is the easiest part. Segment does all the work. You just have to install a tracking code but only one tracking code. After installing one tracking code to your website, Segment will manage the rest of your tracking code.

If you are wondering, Segment does offer a free package if you are using the Google Analytics, it also offers twenty specific other platforms when you are using Google Analytics. The monthly rate starts at $29 a month, but it will depend on the integration you need.

Tip 3: Google data analytics in a visual way

Ever wonder if there is a possibility to do two things at the same time like, to view and compare multiple website? Well, there is, it is possible. The tool is called Cyfe. It allows you to compare and view data from websites that you have chosen in Google Analytics at the same time. It makes life easy (well not life itself).

Use the Cyfe dashboard to see the overall view of all your websites’ page views, sessions and even users. First, analyze all the data; next identify the bigger trend of conversions, location of user and the bounce rate. Also, the search engine traffic and the social networks.

The best part is, you can create a dashboard with your websites’ real traffic time and it’s a detailed view. It includes the location of the use, their viewing content and the traffic sources.

The benefit of the premium upgrade allows you to create dashboards for an unlimited time (I think this will really come in handy if you really want to improve your marketing), blogging, sales, and many more. The premium upgrade is $19 a month. Not bad for an upgrade, the price you pay is okay because the package is so much useful.

Tip 4: Knowledge about traffic in email marketing

There are is a wide variety of marketing platforms, there is MailChimp, Constant Contract, Vertical Response and GetResponse. These marketing platforms have the ability to trace traffic from the links in the specified emails you have to the email campaigns you have.

Let’s say that you chose the marketing platform, MailChimp. This platform allows you to check only a single box to add the UTM parameters. You can also view the traffic inside the Google Analytics, there will be links inside the analytic. If you want to track your campaign archive page and automation emails, set up the Google Analytics tracking. It could also be helpful.

Tip 5: Social

Do you these social media management tools: Buffer,Oktopost and Hootsuite? Well, if you do, did you know that you could benefit for linking all those social media management tools to Google Analytics.

Here are the benefits you get from linking them to Google Analytics:

If you will be linking Hootsuite, you will have a report of an overview using Google Analytics data, and social updates that you have published in the website.

When you link Buffer, it allows you to customize UTM parameters. Using the UTM parameters, you could track the custom campaigns within the Google Analytics, it matches the updatest that you have posted in Buffer. But then this is an option, this is only available in the business plans of Buffer, the monthly rate is $50.

Next stop is Oktopost. When linking Oktopost, it allows you to enable Google Analytics to automatically add UTM parameters. But still, this option is in the Oktopost premium plan. The monthly rate is $49.

Tip 6: Know whether the Google update has an effect to your website

How would you know if Google updates affect your website? The first step is to add Fruition Google Penalty Checker. The checker could analyze the data from your account in Google Analytics. It could also determine whether your site has a positive or negative effect by the Google updates.

TIp 7: Better know your keywords (not the provided ones)

A search engine marketer’s worst nightmare is when they loss keyword data in Google Analytics. But there are several tools that try to recapture the data, AuthorityLabs is an example of this tool.

The AuthorityLabs does not only let you monitor the search engine ranks. It also determines the keywords that are luring your visitors to view your website.

TIp 8: Insight from splitting test

Put together Optimizely or Visual Website Optimizer with you Google Analytics, it also can receive the traffic you track down.

Tip 9: Linking e-commerce sales data with Google analytics

Shopify, Magneto and Bigcommerce are e-commerce platforms. These platforms offer instruction on how you can integrate with Google Analytics.

You could learn plenty of things about your ecommerce revenue from these reports. From products that generates the most to the top traffic sources who purchases your product.

The post Improve your Marketing with Google Analytics appeared first on First Page SEO Internet Marketing.

What are the social media sites to use?

I guess everyone knows what social media sites are active nowadays, but there are specific sites that are best for networking and marketing on a social and business level. The most popular social media sites to date are Facebook, Twitter, Pinterest, Instagram, Google Plus and LinkedIn.

Below are some guidelines on how to boost your content reach with social media:

Facebook

Let’s go back to the history of Facebook. Facebook was created by Mark Zuckerberg, he launched his creation on February 2004. Facebook was not literary facebook, it was a site for Harvard students. On September 2006, he announced facebook and was open for everyone aged 13 and above. Now, over a million people has joined Facebook.

Since its launch, Facebook has helped people connect all over the world. From lovers to business partners. Facebook is a good social media site to post things. Because millions and millions of people go online everyday and a lot of people like sharing posts. That’s the good benefit of Facebook.

The guidelines on posting on Facebook:

If you will be posting on Facebook, avoid posting two or three times on the first week. Let your first post be a guide on what people want to see in your page. For example your first post was an image post, if you attracted a lot of audience in your first post, therefore you could use that type of content again. But don’t repost the same image after it goes live, you may use it after a week or so. Consider trying to post different varieties like a link post, an image post or a video post. Through this different types of post, you could see the different audience members and which post works best.

Never repeat images. Keep in mind to use different copy and preview image as you post. Use images that are connected to the post, the description and headline as well. You must mix and match different scenarios.

To spread the word to people who don’t follow your business page, ask your friends or team members to share your post to their personal account. The shares of your team members or friends can help you because through their share, you are already connecting to the public.

Twitter

Twitter was created by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. They launched the site on July 2006. Just like Facebook, Twitter now has over a million people logged in. Twitter is very famous for teens, it’s where they like expressing their thoughts. Twitter is not only for “thinking out loud”, you could also use Twitter to build and promote your business.

Here are the guidelines:

In twitter, you must share your content three or four times. But never repeat the tweet more than five times, you’ll annoy your followers and they’ll surely unfollow you. Take a break.  Through studies, it is said that there are best times to post on social media – this is called “peak time”.

Also in Twitter there are hashtags and mentions, use those in every status update but remember to limit your hashtags and use keywords relevant to your post. Again, try varying your content from posting or sharing articles, images, and videos.

Is retweeting other people’s tweets okay? Yes, definitely. Don’t forget to mention the original source and don’t fill your account with others’ retweets. Keep in mind that your main goal is to establish your brand, your own voice.  You may retweet but you should be creating your own content as well. Let your followers know about your new content not other people’s content. Create killer content to attract and engage with your followers on a personal level.

Pinterest and Instagram

Pinterest was created by Ben Silbermann, Evan Sharp and Paul Sciarra. It was launched on December 2009. On the other hand, Instagram was created by Kevin Systrom and Mike Krieger. On October 2010, the trendy app was launched.

Here are the guidelines in using these apps as a promotional tool:

If you will be publishing your content in Pinterest, pin your content in a relevant pin board. On the other hand, here’s how you can use Instagram to promote your business.

According to metrics:

● Pinterest is for your middle-aged or older audience
● Instagram if for your teen audience

For both social platforms, you’ll want to post notable images from behind-the-scenes, how-to or regular articles. Turning your articles to an inspirational quote is a good idea. I encourage you to also try other formats when posting on pinterest or instagram.

Google +

Google plus was launched on June 2011. It has a lot of features, it has the ability to post pictures, you could even update your status, and many more.

Guidelines using Google Plus:

The good thing about Google Plus is that, it allows you to post long updates. It lets you choose whether to post the full blog to your company profile or a custom long intro attached with a link to the latest content.

You could also post your content in your Google communities but it depends on the quality of your content. But make sure that you’ll be posting your highest quality piece or you could post a content that you know your audience could perform well.

Conclusion:

Social media accounts vary, adjust to the guidelines if you want to do it your own way. Always keep in mind that nothing is perfect there will always be a trial and error in every step. Through trial and error you would know what type of content best promotes your business and at the same time best fits your followers’ taste. Content that’s unique and relevant are the ones that go viral.

The post How to Boost Your Content with Social Media appeared first on First Page SEO Internet Marketing.

Be it known that content has been and will forever be a big chunk to the success of your marketing campaign. If you are looking to attract prospects, convert them to loyal customers and keep them coming back – advertisements are outdated and ineffective. You need a killer content marketing strategy.

With smart content marketing and winning social media tactics, your business will no doubt rein the first pages of search engines. Content marketing and social media go hand in hand –together, they are a powerful marketing tool that can boost your business threefold. Content is currency. Work hard on the efficacy of your content but don’t forget to focus on relationships.

How does content marketing work? While advertisers interrupt people’s attention with ads, we learned that content marketing does the opposite. Content attracts customers using valuable, relevant, and compelling content delivered consistently. With it, you establish connections and gain people’s trust which eventually will lead to sales.

Content can be anything from a blog post, podcast, or web video. You produce your own content. You should position yourself as author in your niche or industry.

Where to start with content strategy?

First, find out “who is your target market?”

It is essential to have a sound understanding of whom you want to communicate with:
• Set an objective
• End result

Once you know your industry, you can build an editorial plan around it using tools and tactics that would boost your content. The key is consistency. Most businesses fail because they stop producing content. Content is a promise to your customers, keep it.
“If you build a loyal audience, magic can happen in the business” says, Joe Pulizzi in his podcast via Social Media Examiner.

1. Attract Prospects – People seek solutions. Your objective is to create awareness and define the solution that meets the customers’ concern especially when making a buying decision. Successful brands and businesses use social networking platforms to communicate with prospects and direct them to the material or product that provide answer the customer’s needs or concerns. To do this effectively, you must craft informational articles.

People through social media are constantly curating, sharing, and consuming high-quality, and insightful content.

Another way to get your audience’s attention is through raising awareness of your services or products through educational or training webinars or seminars.

You can demonstrate your expertise through informational webinars and seminars while providing the audience the information they need during the research phase of the buying process.

Note that: Discussions about your services and/ products begin within social networks however you may encounter the need to add additional content to support a thought. Ensure that those communicating with prospects via social media are aware of the resources your business has available for prospective customers.

2. Convert Audience to Customers – The second question people ask during the buying process is “Which is the right solution?”

Businesses that effectively convert prospects to new customers via social media produce and distribute content showing proof points. Content that meets this goal shows that your solution provides a higher and more reliable value than other solutions.

To do this effectively, a great promotional tool and tactic would be the use of an explainer video- where you can show off your product or service to potential customers with great ease and enthusiasm.

Another piece of content that builds the type of trust that closes that sale is the case study or testimonial. This type of content proves that customers have had success with your solution.

Last but not the least, content that converts leads into sales is white papers. For Business-to-Business marketers, white papers are a must-have content used by prospects to assist them in their decision-making.

Note that: Creating content that provides proof that potential customers are looking for before they decide to spend their hard-earned money. Don’t forget the importance of distributing content to social media channels.

3. Maintain Customer Relationship – Finally, the last question that pops into a buyer’s mind is, “Am I happy with the decision I made?”

This time the goal is about retention and referral. Businesses effectively use content and social media to keep customers happy and coming back for more. Support documentation is one example of content that does a good job at retaining customers. Another type of content that successfully boosts customer loyalty is a documentation of best practices.

While the case study is meant to convert prospects to customers, it is also used to retain customers because of the guidance it provides to existing customers.

Note that: We’ve all learned that it’s easier to keep existing customers than to find new ones. Leverage content through the good use and smart practice of social media and content marketing as a customer-solutions and services tool to increase satisfaction and referral.

In Conclusion

Content Marketing and Social Media are two hearts that beat as one. Without the other, one will lack its sense of purpose and fall short of efficacy.

Social media platforms like Facebook, Twitter, or LinkedIn are not always a prime spot for conversations. To attract, engage and convert your audience, content marketing and social media hand in hand should be part of a flawless marketing, sales and customer-service blueprint.

Whatever your niche, your customers are active in social media. Make sure you have a well-calculated content marketing strategy and support your social media team with the information they need to distribute the content that solve your markets’ concerns and needs.

The post Content Marketing: How to Attract, Engage and Convert with Content appeared first on First Page SEO Internet Marketing.

We have evolved into a society where real-time communication has become our way to surviving this fast-paced, techno-infused life. We are a digital, social and mobile generation. According to Flurry statistics, mobile usage grows 76% year over year. Lifestyle, productivity, social, fitness and travel rank accordingly.

Other than Facebook (as the leading social network), Twitter placing second, is considered to be one of the best channels to grow and expand your network including your business. So, if you have not yet considered incorporating Twitter to your marketing strategy, it’s about time to look into it. If you’re skeptical, this article will show you 5 definite ways you can boost your business with Twitter’s Tweet Chat.

What is Twitter chat or Tweet Chat? It is platform allowing real-time discussion on various niche topics using hashtags where people join to share and learn knowledge and expertise in their business.

• Prospect leads and expand network – One unique and effective way of achieving this is by holding an event where you can bring people together to engage, learn and build stronger ties and deeper relationships. Not all businesses are able to hold an event or seminar but every business can host a Twitter chat.

To hold a successful Twitter chat (connecting your business to your potential market), you need to choose a niche topic that’s relevant to the voice of your audience.

For instance, HubSpot holds weekly Twitter chats that talk about the science and data of inbound marketing. Through this, webinars on inbound marketing are hosted (this makes an awesome lead generation tool) for the business. According to Cybranding hastag metrics “Hashtagify”, #scichat makes an average of 12 million impressions per week. How awesome is that?

As host, you can be sure to gain a multitude of new followers each time you hold the chat. As your chat becomes popular, your business will grow with it too.

• Establish authority – Social media is a common platform where brand and businesses use to leverage authority in their niche and in the eyes of their customers. What’s a surefire way to boost make your presence known? Guest and be proactive in answering questions or providing insights in your area of expertise.

So you’re interested in joining a Twitter chat, how do you get invited to participate? Again, the key is to actively participate in Twitter chats and get to know the host the chat, connect with the host and tweet him or her on a regular basis. Becoming known as a valuable resource in the Twitter chat will ultimately drive you to become an authority.

If you want to step up and stand out, simply send the host an email and tell the host about your interest to guest chat. With the aim to generate leads online, make sure to update and optimize your Twitter profile before building your way into authority. For instance, if you are a social media specialist, make sure to add a link to your website or service page, book or product.

Sometimes (unexpectedly), you not only generate leads but also get offers to collaborate and be part of something bigger especially when they find you knowledgeable in your topic.

• Connect on a personal level – As an active contributor in a Twitter chat, you have the opportunity to share your knowledge to customers and even colleagues. The more you participate, the more relationships you build the more you get recognized in your industry.
Each time you partake in a Twitter chat and contribute valuable advice and comments, you’ll gain new followers, generate leads for your business as people in and around your industry connect with you, so make sure your Twitter profile is designed and used to its full potential. The aim of your profile is to let people learn about you and your business.

• Stay informed – Not everything about Twitter chat involves your business. It could be an educational experience for you too. As spectator, your objective is to discover Twitter chats where you can find a gold mine of professionals and experts in your niche. Marketing specialists, for instance, find educational opportunities in this Twitter chat list.

• Promote your business – If you find a particular Twitter chat that attracts and engages your target market, it would be smart for you to connect with the host of the chat about sponsoring. Sponsorship packages depends on the Twitter chat niche you’re interested in however in general they include several of the following opportunities:

o Mention of your business as the sponsor during the Twitter or when recapping
o Promotion of services and/ products as the chat is hosted
o Position business as featured guest of the chat that gives way for you to work with that host on questions that amplify and market your business
o Advertise on websites or banners devoted to Twitter chats

**To find sponsorship opportunities relevant to your niche, Google search Twitter chat sponsorships.

In Conclusion

The beauty of Twitter chats: With hundreds of applicable niche topics touching every phase of your business, including some of the most reputable leaders in the industry hosting these chats, getting involved in it is a sure fire way to leverage your personal brand and business.

Remember that before deciding to partake a Twitter chat as guest or host, make sure to find and observe a chat within your niche so you know how it flows.

There are several and varied Twitter chats happening on a daily basis and you can spot them on this Twitter chat schedule from Tweet Reports or by simply searching Google for a keyword + Twitter chat.

If you are already involved in a Twitter chat, what are the benefits it provides your business?

The post How to Boost Your Brand and Business with Twitter Chats appeared first on First Page SEO Internet Marketing.

How is Instagram helpful to your business? With more than 150m users and a continuously multiplying number on a global scale, this image and web video social free-sharing platform can significantly increase your brand or business’ online presence.

Unlike Facebook or Twitter (two of the most on demand social platforms to date), Instagram does not cater to one-niche services, product or business, does not have built-in visibility or metrics, or paid ad options. People enjoy using Instagram because it’s:

• Simple and user-friendly – Instagram enables users to customize photos creating artistic masterpieces with a personal touch. From the app, you can link and share posts to other social platforms like Facebook, Twitter, Flickr and email – automatically.

• Visual story-telling with no ad pop ups – Both technology and experience allow people to establish online presence through visual storytelling that gives room to creativity and continuity than most platforms.

• Suits people’s needs to a T – Combining the best of both worlds (mobile and photo sharing) to come up with a unique platform that offers real value to web based businesses. Personal or company brands can take advantage of these two, in one action.

Get started with Instagram by simply signing up for a free account (if you have a Twitter account, we suggest using the same name as your Twitter handle), add a profile photo (brand logo) and a link to your website and don’t forget your account to Facebook – let your network know they can follow you there!

It’s an easy set-up but utilizing Instagram can be confusing to some. So whether you’re new to this or have some knowledge about it, you can still learn a few tips and tricks to getting the most out of Instagram:

Create posts that

• Display your products – It could be the whole product line or a specific selection. Hashtagging your images is an important part of the sharing process. By using #keyword people will be able to find or identify whatever they are looking for – be it a product, service, answer or brand.

• Map out the process – Share the world step by step photos of the manufacturing process or how. People appreciate transparency.

• Let people take a peep into “behind-the-scenes” scene – People are naturally curious so bring able to give them a glimpse into actions that take place behind the business is always a good way to make your audience have a feel of say, an event, a class, a photo shoot session.

• Show before-and-after results – This strategy helps people who are involved in fashion, beauty and interior design or building industries. Make a collage of before and after images to showcase your skills.

• Showcase your workstation – Build a personal connection by showing your audience where the magic happens.

• Share your world – If you’re attending a conference, event or workshop let people have a feel of that experience through image story-telling.

• Introduce your people – Reveal the fun and creative vibe of your workforce and how they put into good use your product or service.

• Throw an Instagram contest and give out rewards– Offer freebies, discounts or incentives and ask your followers to part take, tag a friend and even possibly share the reward. It always keeps the ball rolling!

Captivate and engage the audience

• Use relevant and appropriate hashtags –Hashtags are the key element to going viral. How to use a hashtag effectively? #keyword – could be a word or phrase anything you think that would help people find your product, service, business and even your personal brand. Limit using 5 hashtags to a photo post.

• Involve your customers – Tell your customers or loyal fan base to take photos of them showing off a product they purchased from you or the result of your services using a specific hashtag so that when people type it in, they automatically find a collection of photos. If you’re on the ecommerce business, provide a link to the product page.

• Reach out – Respond to comment, requests and questions by following, commenting or liking back.

• Cross-channel publish content– Publish a post on several social media platforms and link your Instagram account.

• Ask for feedback – Businesses or companies succeed because their customers help them so. One of the best ways is to ask your customers feedback: What do you like best about our products or services? How can we be of better service to you? People outside your business see the good and bad points. This will help you reassess and make right the wrong.

• Throw promotions – Give your customer the opportunity to gain a free product, opportunity or experience and don’t forget to hashtag. You’ll be surprised how your follower base multiply exponentially by this tactic.

Measure Success

No online business succeeds without metrics. Metrics is relevant to helping you determine where your business is and where it’s going.

• Track and measure hashtags – Get valuable information on your campaign.

• Account reporting – Learn more about your followers and how the tricks of the trade impact the success of both your network and business.

• Measure competition – Find out how your campaign positioned you in other companies. Find out how you can stay ahead of the game.

In conclusion, as the old saying goes: “A picture is worth a thousand words” As it still very much stands true, with Instagram, one picture could mean a thousand likes and shares! In addition to that, Instagram 15-second short, video clips make the sharing experience all the more fun and exciting!
Are you using Instagram yet? Tell us how you’re using Instagram to promote your business!

The post How to Use Instagram to Promote Your Business appeared first on First Page SEO Internet Marketing.

Metrics help identify patterns, trends, problem areas and forecast successes. Before making major decisions, startups consult their metrics. However, with millions of websites out there, tracking growth and competition on the web can be a real challenge.

Thanks to Google Analytics, collecting and analyzing data, monitoring and managing a site is made easier. This powerful, free tool is meant to clarify and shed light to businesses or Internet marketers by providing insight from keywords, design elements to any bit of information needed to improve online presence.

Newbies get a lot of sleepless nights trying to figure Google Analytics out. If you’re one of them and feel dumbfounded or your website has been walking in the dark for some time now, it’s time to be enlightened. Here’s our guide to the basics of Google Analytics:

Google Analytics Home

Once you have your Google Analytics account set up, the next step is to embed the code on your website.

Establish a profile for the website that you’d like to monitor and manage and the step-by-step process will automatically generate a script that you can copy/paste. If you’re using blogging platforms like Blogger, Tumblr, or WordPress or a content management system you only need to install the code once to your theme or template.

If your website is custom-built, you’ll need to manually embed the code on each page or get help from your web developer to assist you with it.

Copy and paste the code from Analytics to just above the <head/> tag in your page or template. Embedding this code will not affect your site’s visual appearance.

What Metrics can do for you

 After successfully connecting your website to Google Analytics, click “View Report” on the initial screen. This will redirect you to the main dashboard. In the left column, you’ll find different types of data Google Analytics provides:

• Visitors – This tells you how many people come to view your website including location, language, how often they visit, and the browser or computer they log in from to get to your site.
• Traffic Sources –From here, you are able to trace which keywords direct people to your site and which sites link to your webpage.
• Content – This tab provides information into specific pages on your site. It can tell you what type of posts are most popular and help give answers as to how people enter and exit your site.
• Goals – In this tab, you’ll find relevant information and significant data on desired actions from users, registrations, purchases and download hits.
• Ecommerce – This tab is only useful if you’re selling products online as it displays all inventory and merchandise information.

These tabs mainly provide insights about certain divisions of your website, including top content, audience engagement and loyalty.

Whatever data you choose to monitor depends on the concerns you have for your site. For example, if your site is heavy on text like a news site, regularly update with keyword searches to help boost your online presence.

The key to easing in with Google Analytics is figuring out where you would like to focus on most.

Setting up the dashboard

The Google Analytics dashboard will provide you a visual outlook of a summary report to your site’s data. If you wish to customize the dashboard with whichever reports you want seen upfront, just go to the left column, click on the type of report to display and click “add to dashboard”. You may also position reports on the dashboard by dragging and dropping or even deleting whichever you choose.

You can dig in deeper into information established by hitting “View Report” located underneath the report graphic on your dashboard. A full report on your chosen topic will pop up.

Adjusting the Calendar

Before analyzing information from your reports, don’t forget to tweak the date range found in the upper right hand corner. Note that it defaults to a month long range, ending the day before the day you’re viewing the report. For instance, on March 3, the timeline for the report would be from Feb 3 to March 2.) Hit on the date range box and a calendar will appear. You have the option to adjust it to track or monitor data on a daily, weekly, quarterly, or whatever time frame that works best for you.

If you’d like to compare reports from 2 weeks ago to last week or whatever time frame, just click “Comparison” underneath the date range tab. A second calendar will pop up for you to adjust the time periods you want to consider.

Data Reports and Graphs

You will discover that most of the reports in Google Analytics such as page views and conversion rates are presented in linear graphs with the topic and date range chosen. Hovering your mouse over the dots will allow you to see measurements for that day, week or hour.

If you want to change the metric you wish to see, you may do so by simply clicking the tab above the graph on the left. You will then be presented with the option to compare two reports against each other. You can also compare against the site average. This is especially helpful if you’ve established objectives, as you can compare conversion goals to site activities.

Just below the graph, you’ll see more information displayed with summaries and scorecards showcasing overall metrics including pages per visit and time on site. A detailed metric report can be found in a table below. You can choose to see the report in a pie chart or bar graph by hitting on the icons just above the and to the right of the scorecards. You also have the option to make the data more accurate through the “Find Source” box and just type in the keyword relevant to your search.

If you’re skeptical about a certain measurement term, hit the question mark icon next to it and an explanation box will appear.

Sharing Reports

You’ll find an email icon at the top of the reports. You may send the report immediately, set or preschedule reports to send or if you’re presenting the report, export it as PDF (Google Analytics recommends this best), XML CSV or TSV file.

With the help of our Google Analytics guide, by this time you are able to find out for yourself if this tool is something you would prefer to live with or live without. The question is – how do you intend to make your online presence grow and survive? Tell us your thoughts!

The post Walking in the dark without website analytics? appeared first on First Page SEO Internet Marketing.

Businesses often rely on traditional marketing mediums like broadcast advertising and print. With the latest technology, many owners are also investing on online marketing.
But why should you do too?

In today’s cut throat online competition, having a domain and an attractive website design is not enough to get more clients and higher visitor traffic and conversion rates.

It is also crucial to market your URL for search engine visibility.

Internet marketing is relatively younger than traditional marketing tools. It has been around for over 15 years. Given its short existence, it can be challenging to understand it. That doesn’t mean you can’t take advantage of its power – you just need to understand the basics and work your way up from there.

There are many on articles about internet marketing that can you access for free. Unfortunately, there is one little problem – information overload. Even infographics are too much to digest.

For a beginner’s guide to online marketing, you can use this article to learn the basics . It is an easy to follow content that discusses everything you need to know in internet marketing, written in the simplest way.

Understanding your customers

Any kind of business relies on customers to make a profit. Disregard them and you’ll be better off closed. This also applies in internet marketing. You need to evaluate your customers.

What do they like? Why do they choose you? How do they respond to your advertising efforts? Understanding your customers can give you an idea on how to develop a more effective marketing strategy.

You should always build a strategy, whether online or offline, around your clients’ wants and needs. Remember marketing is knowing your customers.

Interests can vary from one person to another. You can narrow it down by identifying your business’ target market. What is the age group? Where are they located? Other important details that you need to look into are their interests, necessities and what will make them choose you over your competitor.

Aside from understanding customers and prospects, you should also learn how to keep them. It is ideal to have some talk with your current list of customers. This can prevent you from making premature online marketing decisions.

Developing a tangible marketing framework

Once you understood your customers, the next step is to create the framework of your online marketing strategy . The development stage can be frustratingly challenging. You will learn which you should invest in and determine if it is profitable.

A successful marketing campaign is based on strategic marketing positioning that yields to great ROI. Take a look of your customers’ buying behaviors and other valuable information. Putting yourself in your customers’ shoes is one of the most effective and simplest tools to understand purchase behaviors.

Brand development

Aside from gaining profit, a successful online marketing plan should also build your company’s identity. This step can also be a big challenge. You need to solidify what your brands stands for and tell it to your customers.

One of the best ways to tell your brand’s story is through copywriting. An engaging content is not all about grammar and spelling; it is about authenticity.

Just think about it fake photos, false guarantees and questionable advertising can send the wrong message. This can badly hurt your brand and reputation. As much as possible, be real and tell your story like you are having friends for dinner.

You won’t bombard them with too much information, would you? Keep your tone conversational and friendly. But say what you mean to say. Beating around the bush will only give a wrong impression to your clients. Remember telling your brand should entice human connection and interaction.

Tell a real and good story through videos, blog posts and other types of content strategies. A good brand story should be effective even offline.

Start Building Website Traffic and Conversion Optimization

Having an amazing website design, the best products and most courteous customer service won’t get you no where if you are not generating traffic. Your business will most likely lose its way.

So how will you move your website outside of the digital dark corner where traffic doesn’t exist? Simple, you need to look for ways to get more visitors. From using SEO, content marketing to paid online advertisements, there are many ways to get more traffic.

Before you hire a SEO specialist or a PPC expert, you need to make sure that the generated traffic will yield to long-term conversion. This means don’t just target anyone in the internet. Go back to step 1 – you should know your customers.

You need to track potential customers. You can use Facebook, LinkedIn and other social platforms with large audience. You can even share your blog posts to websites with the same niche as your business. But don’t expect success overnight. It takes time to build more traffic.

When building traffic, make sure that you are also developing conversion optimization. Conversion optimization is concerned with converting visitors to customers.

Build better content
If you think content marketing is just blogging, think again. Content is very powerful in online marketing. It attracts customers, build traffic and even improve brand awareness.

Content can be anything from articles, videos, podcast and even infographic. No matter what you choose, your content should be able to establish better business and customer relationship. Make sure to also use metrics on content. Great content also generates ROI.

Paid advertising

Online marketing can be free or paid. Paid advertisements are Search Engine Marketing, pay-per-click (PPC) and online advertising. PPC is one of the most popular, if not, one of the most expensive paid channel marketing.

So how does it work? For every click on your online business ad, you will pay. The price is already determined by your desired keyword or expression. Large businesses usually use this type of paid advertising because it involves significant amount of money to optimize the keyword.

Although it its expensive to start and to main, PPC has its strengths such as measurable clicks, allows budget placement, real-time modifications, only pay for clicks or traffic and traffic builder.

So how do you get started? PPC is overwhelming. You need to have some basic experience with Adwords if you wish to transition your business to paid online marketing strategy.

Email marketing

Email marketing is one of the best online marketing channels that you should try. It is incredibly powerful when properly planned and executed. Although emails are automated, adding a personal touch will build stronger customer-client relationship.

To build better relationship through email marketing, don’t rely on spreadsheets. Use email marketing software such as MailChimp, Marketo and Infusion Soft.

To get started with email marketing, you need to build your subscribers. You can do this by including a pop-up subscription form upon opening the website. To make it engaging, include exclusivity to your business’ latest offers and sales. When you have a list, evaluate your strategy. Look into the email’s layout, subject line and content.

Social Media

Social media only for personal use? Not anymore. Social media platforms such as Facebook, Twitter and Youtube are used by many businesses for their online marketing efforts.

Social media is a powerful traffic driver. With so millions of online users, what could go wrong? Well, the fact that there is a large audience makes it hard to determine your target market. There are also so many social platforms that it can be hard to keep up with everything.

Search Engine Optimization

Search Engine Optimization or SEO is one of the most used online marketing channel today. So what does it do? Well, SEO is involved with improving website standing in search engines like Google and Bing.

Why do you need it? Well, you can get traffic from social media, but let’s admit that Internet users prefer search engines to look for a website. If your business is involved with offering services and products, providing content or anything else, you will most likely need SEO.

Although Google are updating their system or algorithms, search engines are still not that smart. SEO helps make your website’s content visible to search engines. It can also help with search rankings. SEO specialists use keywords. These keywords are link-build. It can be done through blog commenting, directory submission, guest posting and more.

Online marketing can be a whirlwind experience especially when you are a beginner. You can fall to the traps of misinformation and trying to do everything all in one go. If you are an online marketer beginner, starting from the basics and working your way up to complex strategies can bring more good to your business. Once in a while, take some risks – you will learn more through experience.

The post Beginners Guide To Online Marketing appeared first on First Page SEO Internet Marketing.

Every business needs to partake in SEO. It’s by far the cheapest and most effective form of online marketing available – and plus, what’s the point of having a website if no one can find it?

Do you have a website but aren’t getting any visitors?

The problem is Miami SEO companies have gotten a bad rap over the few years, and rightfully so. The used-car salesmen pitches, the empty promises and the long term contracts are all common practices that have kicked dirt on this industry’s name.

The good news is that there are Miami SEO companies out there that can deliver on their promises and deliver a tremendous results to your business. So how can you find these companies?

1. Selecting The Right Candidates

Organic Search:

Begin your search with Google, Yahoo and Bing. Not only are search engines a trust worthy source for referrals, but any SEO company worth their salt should be able to rank their own website.

It’s kind of like taking diet advice from someone who is overweight – would you really want to work with a company that can’t even deliver results for themselves? Look for a company that ranks multiple content sources – YouTube videos, info graphics, blog posts – theses are the companies who truly understand the ins-and-outs of search algorithms and deliver the same sort of creativity to your business.

Social Media:

Search engines can no longer ignore the power and importance of social media. Google’s search algorithm reflects this by allowing sites like Facebook, Twitter and [of course] Google+ to show up on the first page for search results.

A reputable SEO company should understand the importance of social media and it should be reflected in their presence. At the bare minimum, look for a Facebook and Google+ page with a strong following and consistent updates. Building a social media presence takes time and patience – its important to select an SEO company that is paying attention to the details of their own business and taking the time to do things right.

Content:

Google puts out a number of releases stressing the importance of content to help boost your rankings organically. For this reason, almost every search engine optimization company will have a blog on their website. However, most search engine optimization companies will cut corners by outsourcing their blog or writing short articles simply for keyword related rankings. Stay away from these companies! You want to select an SEO company that has a content rich blog that provides in depth information on how you can improve your website without their help.

2. Asking The Right Questions

Now that you’ve gone through and identified a few candidates, you’re going to want to talk to them on the phone (or in person) and ask them the right questions. The following is a list of questions you can ask and some answers you’ll want in response:

How will you select which keywords to optimize? Keyword research is a long and arduous process. For this reason many SEO firms cut corners and select the wrong keywords for your business to optimize. It is extremely important to understand their research process and how the keywords they select will drive traffic to your website.

What aspects of SEO will you provide? SEO is much more than just setting up a blog and checking the keyword density of your posts. A good SEO firm will have a checklist of everything they need to push your site up the rankings, including social signals, link building and original content creation.

Will you help optimize traffic for conversions? A good SEO firm will be able to analyze your website to determine if it is ready for an influx of traffic. From coding to color schemes, if your website isn’t optimized to capture the traffic and turn it into sales leads, then SEO is a waste of your time. A good firm will be able to provide this analysis and recommendations and no extra cost. Remember, the goal of SEO for your business shouldn’t be to increase traffic, it should be to increase sales.

How will you generate content? Content is a huge part of Google’s algorithm and any good search company will tell you this. If you’re paying a large monthly sum then you should expect that company to handle your content as well. Make sure to ask for blog samples to make sure the content is clear, impactful and more importantly original.

3. Follow Up With Details

After you’ve had conversations with a couple of firms make sure that you follow up and get some important information in writing. You’re going to want to make sure that they have a good track record and can demonstrate results with previous clients. Ask for:

References

Samples of their work

Tenure working in SEO

Exactly what their services entail

How they are going to help increase your top line

4. Make Your Selection

At this point you should have enough information to make a selection. Even with all this information, don’t lose sight of [what should be] the ultimate goal: increasing sales. Almost any SEO company can help improve your Google rankings, increase traffic and structure your keywords – only the best ones can increase your revenue.

I really can’t stress this enough. Increasing visitors to your website just isn’t enough – simply doing so could be flushing money down the toilet. A good SEO company isn’t cheap – they require a significant investment on your part. However, if you make the right choice your investment will pay lucrative dividends for years to come.

The post A Miami SEO Company That Drives Revenues appeared first on First Page SEO Internet Marketing.

What do people mean by that?

The money is in your email list… and if you are not capturing emails on your website then you are leaving a ton of money on the table.

One of the reasons why getting an email so so important is because regardless of how well your website converts, most people are not ready to buy

right then and there. An email is always the first part of the sales funnel. In order to get people to opt-in (sign up) to your email list you need to provide

them with something truly of value. Maybe something like 7 tips on how to mow your yard (if your in landscaping) or a whitepaper that answers a problem

for your audience.

3 Different Ways To Get An Email

1. pop-up
2. siderbar
3. under blog post

With Hybrid Connect I was able to easily add this opt-in form on the sidebar of the blog:

So what is my final say on Hybrid Connect?

I think it is an incredible tool that makes it easy to quickly build and customize opt-in forms and squeeze pages. I would highly recommend this product
to anyone with a website. You can buy it here (affiliate link) or through here (non affiliate link).

Keep in mind that we set-up hybrid connect on all of our clients websites for FREE. We do this because we know that at the end of the day traffic is only as good as you can monetize it.

The post The Money Is In The List – Hybrid Connect appeared first on First Page SEO Internet Marketing.

The post Are People Searching For My Business? appeared first on First Page SEO Internet Marketing.