Category Archives: Online Marketing

Are People Searching For Your Business?

I can’t tell you how many times potential clients tell me this:


“Ryan, we rely on word of mouth [or social media, networking, etc.] to build our business. People just aren’t using Google to find our business”.



Whew – that felt good.

But how can you find out how much people are searching for your business? At First Page we have software that shows search demand, but Google has a free tool called Keyword Planner which shows you the average monthly search volume for a given keyword.

You can access it here:

I want to give you a quick overview how to use it and interpret the results for your business.


Step 1: Log In
If you don’t have an AdWords account you can create one in a few seconds. All you need is a Gmail account to get started.


Step 2: Searching for Keywords
To really drive home my point I am going to use a small unassuming business model as an example; I will show you the demand for a Miami flower shop.


Simply type a keyword search related to your business into the first box. For example, if you are a realtor you could type in “realtor Miami” or “Brickell condos for sale”. If you are a limo driver you could type in “limo driver Miami”, etc.


Step 3: Interpreting the Results
Make sure you click on the tab “Keyword Ideas” (circled in red below). You will see a page that has a long list of keyword searches and their average monthly search volume.


In my example, the keyword search I typed in “flower shops in Miami” gets searched for an average of 390 times EACH MONTH.

Google also pulls up a list of related searches (highlighted in blue) to give you an idea of total demand. You might not be able to see from the screenshot, so I’ll summarize:

  • Flower shops in Miami – 390 searches
  • Flower shop in Miami – 110 searches
  • Flower shop Miami – 90 searches
  • Flower delivery Miami – 880 searches
  • Local flower shops – 1,600 searches
  • Flower shops Miami – 40 searches
  • Flower shops in Miami fl – 40 searches
  • Flower shops in Miami Florida – 20 searches
  • Total monthly search volume: 3,170 searches

That’s over 3,000 people searching for their exact service EACH MONTH!

There is a massive online demand for every business – all you have to do is be present in the search results to capture it.

That’s where we come in. We will put your business on the first page of these searches – GUARANTEED!

Posted By Sam Lozano

Does My Website Really Need A Blog?


I can list cliche reasons like Google favors sites with fresh & relevant content or it gives you a chance to establish expertise with your customers (both of which are 100% true), but I want to tell you the real reason why your website needs a blog.

No, I want to show you.

If you get a chance, head to Google and type in “crossfit marketing“. What you will see is the same results as below:

crossfit marketing

The first result is an article from our company blog on simple ways to market your CrossFit gym.

Well, so what?

Ranking on the first page of search results for “Miami SEO company” is extremely difficult (even though we own TWO of those positions **shameless plug**). So instead we attack sub niches that are less competitive.

Instead of ranking our home page and having potential customers get innudated with information, we crafted a targeted blog post that:

1. Shows them we know what we’re talking about.
2. Generates interest in our services.

This post alone drives over 250 hits a month to our website. While that may not seem like a lot, think about the quality of that traffic. The chances are the person searching for “crossfit marketing” is a gym owner/employee seeking help. This blog post alone has generated over 30 high quality (and high coverting) leads in the past 45 days.

So how can you apply this to your business?

1. Niche down. The first mistake people make is trying to tackle overly competitive markets. If you’re a real estate agent, blog about hot neighboords or zip codes. If you’re a clothing store owner, blog about a popular or exclusive item that you feature.
2. Write, write, write. Blogs are a pain; they take time and patience. However, when done correctly they are a great way to boost your online business organically.

There is a little more that goes into ranking a blog post – if you’re interested to find out how or you have any questions please feel free to reach out directly:

[email protected]

Posted By Sam Lozano

How Attorneys Can Build Their Client List With SEO

Attorney SEO

If you’re an attorney, you are already aware that networking is a tried and true way of increasing your client list.  However, networking, especially after a long day at the office, can be just as exhausting as having a second full-time job – it can only be done for so long until you physically and mentally burn out.

While networking is important in obtaining clients, it shouldn’t be the only way of growing your client list.  When it comes to acquiring new clients, you should ask yourself the following questions:

“How do you find your clients?”

  1. “How do your clients find you?”

While I understand the importance of networking and participating in networking events in the process of landing clients, I can assure you, you won’t find me at one anytime soon. I’d rather spend time with my friends and family while my clients find me and my services.

Rather than going out and looking for clients, all I have to do is check my email – I no longer have to spend hours networking, and neither do you.

How? Search Engine Optimization (SEO).

When prospective clients are looking for an attorney, 21.9 percent of them start with a search engine (see Lawyernomics). Optimizing your website for keywords related to your business (or SEO) is critical in converting online searchers into prospective clients and is the easiest way of growing your law firm, as well as.

Think about it – when you go to a networking event you talk to every person in the room, analyze their situation, give your sales pitch (listen to theirs), then follow up and hope they’re interested. Think about how much effort you put in to generate just one lead!

On the other hand, when people go to a search engine they’re looking for your exact services. All you have to do is be present in the search results to capture that traffic and convert them to clients. You can generate dozens of targeted leads each day – all while enjoying a nice glass of wine in the comfort of your own home.

So how can your law firm take advantage of SEO?

1. Go local

If this article is a surprise to you, let me just blatantly state:  SEO for attorneys delivers an astounding Return on Investment (ROI).  This has inevitably made the ranking of legal keywords extremely competitive (in other words:  expensive).

The best way to combat highly competitive verticals is to niche down to local.  Let’s say you are a defense attorney in Miami, Florida.  Instead of trying to use general global key words for your website such as “defense attorney,” you are going to want to target long-tail local keywords like:

  • “criminal defense attorney miami”
  • “Miami criminal defense law firm”
  • “dade county criminal defense law firm”

2. Google Places, Local, and Other Location Based Directories

Since law firms are a brick-and-mortar business you are going to want to make sure potential clients can find you.  Optimizing online directories such as Foursquare, Google Local, Facebook, and Yelp (to name a few) will help search engines index your page in local listings.

Having these directories set up will not only help potential clients find your law firm’s website personally, but will also help in building an online presence and increase your website’s traffic.  For example, the screenshot below is of the local listings for “boston law firm”.  Of the results listed, which one are you most likely to click on?

attorney seo

The ones with the 5 star ratings, right?  These websites are optimized in Google Local and are pulling reviews through to the listings.  Doing so can increase clicks to your website up to 150 percent.

3. Analyze Your Website

Simply ranking first in Google is not enough–you want to make sure you are turning that traffic into opt-in leads.  If your website is not configured with the information easily accessible, your website’s visitors will leave and head to the next website.

When planning your website, keep in mind the end goal.  It should not just be an online business card; rather, you want your website to generate leads.  There are two main things you want your website to do:

  1. Large and clearly visible “call to” action with your phone number (i.e., CALL NOW!)
  2. Large and clearly visible “lead form” to capture prospective clients’ information.

attorney seo

Undoubtedly, receiving a phone call right away is the ultimate goal.  However, at the very least, we want to capture that person’s information (name and email) to re-market to them at a later time.

About Our Attorney SEO Service

We have worked with a number of law firms in helping build an online presence, as well as driving highly targeted traffic to their websites.  If you are interested in finding out how we can help grow your law firm with SEO, please call us at (305) 450-4831 or email us directly at [email protected]

How To Get Started With Google+

Some people don’t believe in big foot – others don’t believe that Google+ is a relevant social network. This post is for the latter.

Why Do I Need To Use Google+?

Google wants you to. Social networks are a multi-billion (trillion?) dollar a year industry, and Google wants in the action. The search engine is putting heavy emphasis on growing the network by allowing it to affect search results.

The power the network is having on search results can be summed up in the following scenario:

You own a crossfit gym and you’re looking for some marketing tips. So, like everyone else, you head to Google and search for ‘crossfit marketing’. If you aren’t in any of My Circles on Google+ you see the following results:

how to use google+


The article shows up in the third spot – not too bad.

However, if you’re in one of my ‘Circles’ on Google+, the same search would yield the following results:

how to use google+

Not only does the search result move up to #1, but a Google+ post I did shows up on the first page of results as well. This means that even if your blog post is completely un-optimized, your Google+ post will still show up on the first page of search results!

So now that I’ve sold you on Google+, let’s get started on setting up your profile.

Upload a Profile Picture

I always recommend using the same picture that you use for Facebook and Twitter accounts. Make sure the picture is a clear cut head shot, because it will show up as your Google Authorship photo in search results as well.

Fill Out Your Profile

What are you using Google+ for? Make sure that your profile does a good job encapsulating not only who you are as a person, but incorporates your business into it as well. Don’t go overboard and spam people with sales-e lines, but make sure that if someone were to stumble across your post that they could figure out how to get in touch with you.

how to use google+Share an Update

I like to keep a 50/50 rule when sharing updates: 50% work related and 50% personal. I live in Miami so I like to post pictures of the beach, palm trees, etc. – anything to water down the rest of my posts.

You generally want to share with everyone – ‘Public’, ‘Your Circles’ and ‘Extended Circles’. Doing so ensures that your posts get shown to the maximum amount of people.

Create Some Circles

Building Circles can be a challenging feat to most Google+ beginners and this is where people usually exit the network and head back to Facebook. The problem with Google+ is it doesn’t have the same following as a Facebook, Twitter or Instagram – it’s kind of just there. This means that there are millions of people on the network, but no one really uses it.

What you will often see are skeleton profiles that were set up and abandoned. You’re probably not going to find your friends on Google+ and interact with them like you would on a Facebook or Twitter. The key is to find other active Google+ users and Circle them.

How do you find them? Circle shares. Simply go to the search and type in the hashtag #circleshare. What comes up is thousands of people who are looking to grow their Circles as well. Simply add them to your Circles and they will almost certainly add you back (as long as you keep your profile updated).

+1 Posts

+1, +1 +1!

Another great way to build a following is to +1 your own posts and others’. The best way to do so is to head to the search and type in a keyword related to your business. Realtors are very active on Google+ so I like to interact with them.

Simply type ‘realtors’ into the search and then click ‘communities’. Google+ Communities are a great way to interact with like-minded people, build your following and even solicit some services (ever so carefully). Go through the community and leave a +1 on posts and some scattered comments as well. Doing so will help drive traffic back to your profile and build active Circles.

Google+ Is Not Facebook

As I mentioned earlier, Google+ is not Facebook, Twitter, Instagram or even LinkedIn. As of right now the network is a weird combination of Facebook and LinkedIn – it’s full of people who understand the importance of the network, but don’t really get any enjoyment from using it.

I can’t promise that you’re going to enjoy using Google+ because honestly, I don’t. What I can promise you is that giving just 5 minutes of your attention each day will pay off in the long run for your business.

Increasing Your Real Estate Leads

A real estate business isn’t going to thrive in an uncertain housing market without leads. Unfortunately,  reliable real estate leads, are like mystical creatures. You hear about them, but you have yet to see if they really exist. There are a lot of theories out there as to what increases leads or helps you get leads at all. While some are effective, the majority are time wasters and can dampen your resources.

It doesn’t matter if you are a real estate broker, agent or property manager — you need to connect with ideal prospects to keep your business thriving.

Establish Your Site as a Valuable One

There are a lot of real estate sites out there that don’t focus on quality. Their content is poor, their blogs thin, and they repeat information that homeowners and buyers already know. Devote some time out of each day to craft high-quality posts and web content pieces. Taking your time goes a long way — your readers will notice the difference.

Remember That Leads Are Buyers

You are working to attract buyers, not just an endless list of leads. Make sure you have a campaign that attracts reliable, interested parties and not just a large list of people not interested in buying or selling. It is too easy to spend time and money creating a list of people that want free stuff — and these aren’t the leads that help your business grow.


Connect With Other Industry Professionals

As a real estate agent, you have connections to other related professionals — home inspectors, lenders, appraisers, etc. Network with these groups of professionals and do some cross-marketing. You can advertise for them, they advertise for you. Also, discuss creating a lead referral system. For example, a lender receives a lead about a potential homebuyer, but the home buyer doesn’t have an agent. He refers that lead you and you have not only a personal referral, but an interested party.

Upgrade Your Site’s SEO

SEO or search engine optimization, is an untapped gem for gaining more real estate leads. When people cannot find your website, they can’t learn about what you have to offer. Revamping your website and blog’s SEO can increase your organic traffic and give you a higher potential for hot leads. The rules regarding SEO have changed a lot over the past few years. Therefore, it is best to hire an expert to fix any SEO issues you might have and help develop a new optimization strategy based on the rules for today’s search engine.

There are plenty of ways to increase real estate leads. While you might be tempted to buy leads outright, this isn’t a reliable method for keeping your business afloat. You lose money during the purchase and if you buy leads from a company that shares their lists, your competition could have already gotten to those leads days before you even bought them. Your best and most profitable way to increase leads is by taking the simple, yet practical steps to help potential customers find you.

Increase Website Traffic With Google Authorship

Imagine you own a crossfit gym and you’re looking for some marketing pointers. You head to Google and type “crossfit marketing” into the search queue and the following results come up – which one are you more likely to click? t1The first one – studies have shown that by having this rich snippet image next to your blog can increase clicks to your website up to 150%!

You don’t need to be a technical guru to get your photo to show up – all you need is a Google+ profile and an email address with the domain you’re blogging on.

If you don’t have a profile in Google+, stop what you’re doing right now and create one! If you need help, check out my guide How To Get Started with Google+.

Step One: Add Your Domain Email to Google+

The first thing you have to do is verify your website domain email address with Google so they know that you’re account is legit – to do so, head to your profile’s ‘About’ tab and scroll to the ‘Contact Information’. Then click ‘Edit’. t2Make sure you’re using an email address with the same domain as your blog. According to Google, as long as you’re posting on that domain, and the posts have the same byline as the name on your Google+ account, this is enough to make the connection.

Step Two: Link from Your Google+ Content To Your Domain

Head to the bottom of your ‘About’ page to the ‘Links’ section and click ‘Edit’. Here you’ll see a section called ‘Contributor To’:

  • If you have a bio page on your blog, link to this bio.
  • If you don’t have a bio page, link directly to the post itself.t3

Google claims that when done correctly your image should show in search results within 5-7 days. However, for some of our clients this wasn’t enough. If this doesn’t work you’re going to have to go on to step 3…

Step Three: Link Your Content to Your Google+ Page

From the byline or author box at the bottom of your post, link to your Google+ profile, adding “rel=author” in the link.

  • If you have a bio page on your site, link to the bio with “rel=me” in the link.
  • If you don’t have a bio page on your site (or if you’re having trouble getting authorship to work), link directly to your Google+ profile with “rel=author” in the link. See the sample code below.

If your site is built using WordPress, there are a couple of plugins you can use to make your life easier:

  • Rich Snippets
  • Author Box Reloaded

Step Four: Verify With Google

The final step is to verify with Google using their Structured Data Testing Tool.

When you follow the steps above, simple paste the link from the article (or your website URL) into the allotted area. If you followed the steps correctly, it should appear like this:

Google+ AuthorshipIf the steps were not followed correctly, then the areas with green text will show up red. I get a lot of follow up questions and emails from this article in regards to how long it takes for your picture to actually show up. I like to think I have an answer to everything, but for this one in particular all I can say is it depends. Google doesn’t give a lot of guidance about your picture showing in search results, but only as to how to set yourself up as an author. From everything I have seen Google is making is increasingly more difficult for your picture to show up. All I can say is follow the steps provided and make sure you are providing good wuality content on a consistent basis – after that, just be patient. There are billions of websites on the web, sometimes these things can take significant time to work.

Aside from that, the setup process is easy and only takes about 20 minutes. I urge you to take advantage of this while you can!

You can find Ryan on Twitter, Facebook, Google+ and Instagram as well.

Facebook Ads For Small Business: A Beginner’s Guide

Facebook ads! You’ve seen them – they started off as the little boxes on the right hand side of your desktop homepage and eventually they took over your News Feed. They’re annoying, obtrusive and they don’t belong in your social network – but they’re damn effective.

Facebook ads should play an essential part of your businesses marketing plan for a few reasons:

  1. They’re cost effective. If you can successfully target your customers and create an engaging post that isn’t obtrusive, you can get extremely cheap and high converting traffic.
  2. Targeting. Facebook is a data warehouse – think about how much information you’ve put on Facebook over the years! They store all of it and allow advertisers to target their audience.
  3. Retargeting. Facebook has a feature called ‘custom audiences’ that allows you to upload a list of emails or Facebook user ids to show ads. This is extremely effective for re-marketing offers to your existing customer base.
  4. They’re different than Google Ads. When we pitch Facebook ads to clients the number one response is “we tried Google Ads, they didn’t work for us”. Facebook ads serve a different purpose than Google Ads and shouldn’t be viewed as an ‘either/or’ situation. Understanding the difference is crucial to every marketing strategy, and I will cover that in depth later in this post.

So let’s get into setting up your first campaign.

First and foremost, never run paid traffic to a website. Let me repeat that – NEVER RUN PAID TRAFFIC TO A WEBSITE (especially from Facebook!).


People have short attention spans. If you’re lucky enough to divert their attention you don’t want to send them to a website with a ton of information – they’ll get lost, forget why they came and leave.

You should always run Facebook ads to a landing page that captures their information for you to contact them at your convenience.

Now that I covered that, we can get into setting up your first ad!

Step One: The Goal

I like to start with the end goal and work backwards. Why are you running these ads (please don’t say “to make money”)! The goal of your ad should be to gather information on people who are interested in your business. If someone clicks on your ad, they’re interested. You want to know who they are and how your business can help them.  Let me give you a few examples of various businesses I’ve worked with and their end goals:

  1. Crossfit Gym –> Sell gym memberships -> Gather email addresses
  2. Real Estate Agent –> High-end home sales –> Gather phone numbers / mailing address
  3. Coupon Website –> Traffic to site –> Gather email addresses for newsletter

Once you have your end goal in mind, you can move on to the next step.

Step Two: The Offer

10 years ago people would click on anything. These days, people are a much more hesitant to click on ads, let alone give you their personal contact information. In order to get this prized information, you have to incentivize them.

Keep in mind, the more information you want, the more interested that person has to be. I know I personally NEVER give out my cell phone number unless it is a service I am really looking for. I will however, give out my email address for much less.

  1. Crossfit Gym –> Email address for free week pass
  2. Real Estate Agent –> Phone and mailing address for free set of wine glasses (to qualified buyers)
  3. Coupon Website –> Email address for exclusive coupon offers

Step Three: The Landing Page & Sales Funnel

This is an extremely important step that many advertisers overlook. Landing page optimization is a science in itself, and when you’re spending money for traffic you want to make sure you are gathering information from as many people as possible. The theory behind this is anyone who clicks on your ad (or comes to your website) has some interest in your business and you want to know who they are. Whether they’re buyers at this point isn’t overly important; once you have their information in your sales funnel you can convince them to be buyers.facebook for small business

Building a landing page is easy and there are a number of websites out there that have pre-created templates for you to choose from. Most of them offer a free month trial, and an affordable monthly subscription after that. I highly recommend you check out one of the following for your business (we’ve used both):

  • Unbounce
  • Lead Pages

Both of these companies offer you the ability to host the landing page on your domain for no extra cost. In addition, they offer the option to send opt ins to an auto responder email marketing campaign. No matter what your industry you should have an email list and you should be sending out consistent updates to your subscribers. The following companies offer low monthly fees to use their platforms:

  • Aweber
  • Mail Chimp
  • Drip

I don’t want to get into too much detail about landing pages and email marketing in this post, as I want to focus on how your business can set up Facebook ads. However, landing pages and email marketing play an integral role in the process of running any sort of paid traffic so I highly recommend you sign up for one of the providers listed above.

Step 4: Create Your Ad

Create Users/Enter Payment Info

The first step in creating an ad is setting up your advertising account. The process is extremely easy and all you need is an active Facebook account and PayPal or Credit Card. If you are creating an account for your business, make sure to input your company information since it may be needed to set up invoicing.

You can get started by visiting this URL: In order to create an ad Facebook will prompt you to set up a funding source to pay for the ad spend. To do so click “Billing” on the left hand menu and then “Funding Source”.

Click “Add new funding source” button on the top right and input your payment information.facebook for small business

Then click “Settings” on the left menu. From here you can manage your personal/company information and VAT number for invoicing if you’re a business. You can also manage the permissions on the account if you want multiple people to have access to the campaigns.facebookfor small businessNow that you have your payment information in place, we can create your first ad!

Create Ad

You will use the same URL ( as before to create all of your ads (Note: you can also access the ad platform by clicking in the upper right hand corner of your homepage).

The first thing you’ll notice when you get into the platform are the 8 different ad campaign types. For the purpose of this beginner article, I am only going to focus on the “Clicks to Website” ad campaign.

Select that option and enter the URL of the landing page you created. Then click “Continue”.facebook for small businessYou will then enter the ad campaign platform. On this screen you will enter everything you need to create your ad.

Select an Image

The first part is selecting an image for your campaign. Facebook allows you to upload up to 6 images for your ad. If you choose to upload more than 1, Facebook will automatically create 6 different ads and split test to see which image gets the highest click-through rate. If you’re a beginner, I recommend you take advantage of this feature and upload 6 different images to get a good feel for what your audience responds to.   facebook for small business

Choose Ad Type

Your next step is to select the ad type for your campaign. If you don’t have a Facebook fan page set up for your business, than you will only be able to run a “Right Column” ad (the small ads that appear on the right hand side of your home feed).

If you have a Facebook fan page you can run “News Feed Ads” – these are the ads that appear in your audiences home feed. I personally only use News Feed ads because they appear larger and more noticeable that Right Column ads. However, depending on your business and niche Right Column ads can be extremely effective. I suggest you run both Right Column and News Feed ads to see which works best for your business.  facebook for small businessWriting Your Ad

Copywriting is a science in itself and I highly recommend you do your research on how to craft good ad copy. However, the only way to truly master the craft is practice. Here are a few simple pointers to get you started:

Headline: You’re given only 25 characters to create a headline that will grab your audience’s attention. I generally use a question that addresses a general pain point for my target audience or I sneak in the offer (discussed above):

  • Want More Traffic?
  • Out of Shape?
  • Struggling To Find Good Leads?
  • Attention Lawyers!
  • Claim Your FREE Wine Set

Text: This is what shows up under your headline (you’re given 90 characters). Here you are given a short platform to convince your audience to click. You’re going to want to make sure you communicate your offer (your incentive to click) and most importantly to make sure you have a clear call-to-action (CTA), such as:

  • Get It Now
  • Click Now
  • Click Here
  • Claim Now

Believe it or not, countless studies show that ads with no CTA have a much lower click-through-rate (CTR) than ads that do. Your ad needs to be direct and tell your audience exactly what it is you want them to do.


Facebook has been collecting data from people for the past 10 years – as an advertiser you can use this data to target people’s interests. Targeting is an extremely important part of your ad and this is where most beginners struggle. Try not to get overwhelmed with the amount of information they provide and keep your target consumer in mind at all times.facebook for small businessDemographics and location

Location: Target your audience by country, state/province, city and zip code.

Demographics: Target your audience by age and gender.


Interest targeting allows you to target your ideal audience based on their interests that they have shared on their Facebook timelines. Some of these include hobbies, movies, music, education, job titles, pages they ‘like’ and groups they belong to.


Category targeting allows you to more easily reach your intended audience. Your ad will be shown to people who have included information in their Facebook Timelines and liked Pages that are relevant to that category.


  • You can use connections targeting to show your ad only to people who have a connection with you, such as people who have liked your Page.
  • You can use connections targeting for any Page, group, event or app you’re the admin of, even if it’s not what you’re advertising.
  • Click on advanced connection targeting under Connections in the targeting section and type the name of your Facebook Page, group, event or app.

Advanced Targeting

If you’re a beginner I don’t want you to worry about advanced targeting options, but for the purpose of this post I do want to cover them quickly. Advanced targeting tools have the capabilities to help you reach people that are connected to you outside Facebook and who are similar to your best customers.

  • Custom audiences: Securely upload a contact list of people you’d like to reach and target your Facebook Ads to these customers.
  • Lookalike audiences: Find people who are similar to your best customers.
  • Facebook Exchange: Reach people on Facebook who have expressed an interest in your business based on specific actions they’ve taken online, such as visiting your website.

Again, don’t get overwhelmed with targeting. Simply put yourself in the mind of your ideal customer: what they like, their age, location, etc. and you can create an effective target audience.

Setting Your Budget and Bid Type

The last part of your ad set up is creating a budget for the campaign, duration and how you will bid on the ads.

Whether you’re a beginner or expert, I always set the budget at $10 a day. You need at least $10 to get enough data to make a decision if the ad is effective or not. You can also set a start and end date – unless you’re running an ad for an offer with an expiration date, I like to let my ads run indefinitely. facebook for small businessFinally, the bid type. There are 2 options for you to choose from:

  1. CPC – cost per click.
  2. CPM – cost per thousand impressions.

Both of these options allow you to bid manually or let Facebook optimize for you. As a beginner, I suggest you select CPC and let Facebook automatically bid for you. If you have a good ad that is getting a lot of clicks, this section is somewhat irrelevant.facebook for small businessStep 5: Monitor & Optimize

Your Facebook ads are going to require a lot of love and attention at first. If you’re a small business on a budget, you don’t want to waste any money on ads that don’t drive sales. In order to make sure you are seeing a return from your ad spend, you have to keep an eye on what is working and what isn’t. The best way to do this is split testing.

Split testing is the process of running multiple ads that are all the same except for 1 tweak to each. The ad that performs the best out of the bunch is the winner and that ad should then be split tested for another factor. The following is how I like to split test my ads:

  1. Image: I create 3 identical ads with 3 different pictures.
  2. Copy: I take the ad with the highest CTR from before and tweak the headline and text.
  3. Targeting: I take the winner from before and change the demographic.
  4. Bidding: I take the best demographic and split test CPM vs CPC.
  5. Landing Page: Once I have the best performing ad, I split test 3 landing pages to maximize opt ins.

This process generally takes a week and I recommend you spend at least $10 for each split test. You have to make sure you are pushing enough traffic to really get a feel for what works.

Although this process is time consuming, once you have a few ads that work you can set them on auto pilot. Facebook ads will play an integral role in your lead generation process and with the right care and attention can pay massive dividends for your business.

You can find Ryan on Twitter, Facebook, Google+ and Instagram as well.

6 Methods For Effective Crossfit Marketing

Crossfit’s popularity has skyrocketed over the past few years and gyms are popping up in every neighborhood. As a business man and ex-college athlete, I love crossfit; the combination of high intensity workouts that rarely last over 45 minutes fits perfectly with my competitive nature and busy schedule. As a consumer the large increase in gyms has been great – I no longer have to travel 20 miles to work out and the level of competition has driven the monthly price down to a much more affordable rate. However, as a crossfit ‘box’ owner the amount of competition has taken a toll on even the top crossfit boxes. I decided to put together a list of 5 easy, simple and cost effective ways to market your crossfit box.


Here are some highly effective crossfit marketing strategies to grow your box:

1. Facebook Ads: Facebook ads can deliver high returns in a very short period of time for an extremely low cost, but we don’t recommend them for every business. They are only effective when your target customer regularly logs in to Facebook. Since the crossfit demographic skews younger, a good ad campaign can deliver amazing results.   Facebook’s platform allows you to target people who are in crossfit groups, ‘like’ crossfit pages, and post updates with a crossfit hashtag. Our suggestion is to create a series newsfeed ad offering a free class or free trial at your gym targeting these groups. This type of ad generally registers a high click-through and conversion rate and your gym can see an influx of customers within a week.

2. Instagram: Almost all of our crossfit clients were already using Instagram when they hired us. Instagram is great because it has such a young and active user base (the average Instagram user spends three times as much on Instagram than any other social network).  However, just posting pictures and videos to your account isn’t enough; if you aren’t actively reaching new users, there really isn’t much of a point.   Instagram doesn’t allow ads (yet) so the only way to reach new users to be creative. These are a few of my favorites:

  • Give away free swag at your gym (t-shirts, hats, etc.) in exchange for social media posts wearing them
  • Hold competitions at your gym and encourage members to post their results
  • Give away a free month of membership to any member who refers a paying member via social media

3. Groupon: I was hesitant to include this because the Groupon market is saturated with crossfit gym coupons, but I still believe its an effective marketing tool. The rationale behind the Groupon is simple: offer a short membership at a large discount. This is one of the oldest marketing techniques in the book – get people in the door at cost (or loss) and win them over with your awesome service. There are two main reasons it works for the crossfit model:

  1. Crossfit gym costs are extremely low so even at the discounted monthly cost, you can still breakeven.
  2. People who try crossfit even hate it or become obsessed. Your main concern should be getting people in the door, even if it means taking a slight loss the first month.

4.Corporate Programs/Local Businesses: I used to work at a large Fortune 100 company and they were constantly pushing fitness programs on employees by offering incentives to those who performed well. Working in this environment I know firsthand how much emphasis businesses put on employee wellness (and how much money they’re willing to spend on it). Penetrating a corporation isn’t easy, but here are a few suggestions on how to get involved in the business community:

  • Attend BNI or Chamber of Commerce meetings and give out free pamphlets on proper exercise and dieting
  • Offer businesses group or employee discounts for membership
  • Offer to travel to a local park or company gym and give group classes

5. Free Weekend Workouts: In my experience 8 out of 10 gyms already offer some form of free workout, but its the most effective way to get customers in your gym. As I mentioned earlier, due to the cult like following crossfitters have, the main goal as a gym owner should be to get new customers in the door.   In addition to free classes at your gym, you can also offer to do boot camp style classes at public parks. This not only gives your current member base a change up to their normal routine, but also gets your business out in front of hundreds of other people who come to the park to work out as well. Make sure you reach out to others at the park and offer them a free workout! 6. Search Engine Optimization: Obviously, we’re biased but SEO is the best way to market your crossfit gym for 2 reasons:

  1. Very few (if any) of your competitors are doing it
  2. It requires little to no effort on your part

Think about how much time you spend building your company’s social media profiles – but does anyone use social media to find a gym? Social media is great for interacting with your current customers and engaging with potential ones, but people aren’t going to Facebook to search for a gym. For that they use Google. The best part about SEO is you don’t have to lift a finger. The process is pretty simple:

  1. Person goes to Google and types in “Crossfit gym in Miami”
  2. Search query returns a list of websites of which yours is at the top
  3. Person clicks on your website and is directed to a lead capture form
  4. Person enters their information
  5. You get an email notification with an interested person’s name, email, phone number and questions/comments

Doesn’t that sound nice? This a gross over simplification of the SEO process but a good SEO company can deliver these results for your box. Watch what Yandy Roman from Crossfit Muscle Farm in Ft. Lauderdale and Downtown Miami has to say: We work with 63 Box Owners across the county and would love to work with you.   You can speak to us on live chat by waiting 10 seconds on this page until the live chat box pops up or you can call us at 1-800-672-6974 .

Get Quality Leads Daily With Real Estate SEO

When you’re dealing with high priced items like real estate, quality leads are tough to come by. Since we work with so many real estate firms as clients, I have a good grasp on their lead generation process. They generally stick to the following sources:


  1. Networking
  2. Email list blasts
  3. Networking
  4. Buying zip code blocks on websites like Zillow
  5. Networking


We all know the #1 way to make sales is through good old fashioned networking – this is a necessary evil of the business and will always remain the number one way to generate real estate leads.

However, aside from that the real estate industry has yet to fully adopt online marketing techniques that can auto generate quality leads. But before I get into that process, let me just make one thing clear: NEVER BUY LEADS!

I understand that Zillow is a reputable site and you have made a couple of sales off of those email blasts, but for the most part they are a waste of your money and you don’t really know the quality of their lead generation process.

I can make this statement because I have succumb to purchasing leads and there is nothing more awkward then a sales call like this:

You: “Hello, Business X, I received your information from an online submission…”
Business X: “Where did you get my information? I don’t remember doing that. Stop spamming me!” Hangs up.

While Zillow does generate thousands of quality leads a day, those are their leads. A real estate sale is extremely personal – your leads need to come from your website, with your picture and with your listings – anything else is a waste of time.

So how does a website like Zillow get so many leads? Simply because when you search for ‘real estate listings’ their website pops up first. Real estate related searches registers tens of millions of searches each month – and with 94% of searchers only clicking on first page results, it’s really no secret how they generate so many opt ins.

Your business can have the same effect as Zillow simply by being present when people are searching for you. Unless you want to spend $1M a month on SEO, you’ll never outrank a giant like Zillow. However, what you can do is target specific niches in the market and dominates each of those.

real estate leads
Put your lead generation on auto pilot – can’t show you their names though, sorry!

Here is a list of potential keywords to optimize for your real estate business:


  • [your city] ocean view condos
  • [your city] ocean view homes
  • ocean view condos [your city]
  • ocean view homes [your city]
  • [your zip] ocean view condos
  • [your zip] ocean view homes


The list goes on, but I think you get the picture. The key is to pick extremely targeted keywords related to the types of real estate you’re selling. This does 2 things for you:


  1. The more targeted the keyword, the easier it is to rank your website
  2. The more targeted the keyword, the more likely that searcher is to be a buyer


Point number 2 is crucial – when it comes to real estate you have to target keywords from the perspective of a buyer. For example, some people type ‘mansions’ into Google just to look at pictures. You don’t want to spend thousands of dollars ranking for a high search volume keyword that delivers only window shoppers to your website. You want to make sure you are targeting keywords that will drive buyers to your website.


3 Ways To Get More Patients With Plastic Surgeon SEO

Cut Down on Costs and Time by Hiring Only Credible Professionals

You can employ a number of effective plastic surgeon SEO techniques.  But how you effectively do this is also a skill that you must learn and acquire for yourself. You gain this in very much the same way as how you earned your expertise in the field of plastic surgery both actually takes some good amount of time to learn.  With respect to your field of concentration, you can come up with a custom program marketing strategy for your plastic surgeon SEO techniques. This kind of targeted effort will go far beyond the conventional SEO techniques and Web marketing strategies you may be aware of that are usually practiced by most businesses in their online marketing campaigns. To help you come up with an educated and wise decision in choosing the company to handle your plastic surgeon SEO needs, you may want to consider the following points.

  • Testimonials

The amount of success that you can have in your practice greatly depends on testimonials, and you have a good understanding of this.  When previous clients profess and vouch how good you are and how satisfied they are with your services to them, you in turn need to make good use of those to advance your interest and market yourself.  Most of the SEO companies you will find on the Web will have a dedicated page on their official website for their client testimonials and accolades.  This signifies that they are far more competent and trustworthy than any other companies.

  • Keywords

Another important element in securing success for your online marketing efforts are good well searched array of relevant keywords. The absence of good keywords meticulously selected for your plastic surgeon SEO campaign will spell your doom, reason being that web users searching the Net for the kind of products and services that you offer will have no way of ever finding your business in the search engines.  With respect to your aesthetic practice, indeed it can be very deleterious. You can just imagine first the amount of effort, money and other resources just to come up with a viable website, together with all the necessary elements in it, information as well as relevant links to it only to find out in the end that it is not performing as expected because there is no observable increase on the number of possible patients   interested in your offer.

Regardless if you are getting the services of a local SEO company or one from overseas, you can trust that they are highly reliable and dependable if they have a good idea of what keywords to use for your plastic surgeon SEO needs. Only that after you hire them for your project, they would specifically pick out the right terms to use for your company.

  • HTML Tags

Some people whose businesses have an online presence have this notion that good and effective use of carefully selected keywords alone would be more than enough to help their site land on the top pages of Google search results, wrong! This scarcely happens on Google. Google has other parameters in place to gauge the viability of a website; one important aspect of this that you should know is the proper use of tags in your website’s HTML code.  Your title tag stands for what you have decided to name your site with;   the meta tag would be for the selected keywords you’ve chosen to target; and the heading  tags, also referred to as H1 tags when all these are combined together and utilized effectively will spell a big difference  to your plastic surgeon SEO campaign. You need to make use of these tags wisely and in the right places throughout your website but not to a point that you are overusing them otherwise Google will simply flag down your site for spamming. An experienced SEO company will know exactly how to prevent this and make your site look good in the eyes of most search engines, specifically Google.

If you have this dire need to increase potential clients and convert them into regular ones, you need to make sure that you are employing ethical standards and utilizing too plastic surgery marketing techniques.

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